A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans.
4) A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans.
- A) membership group
- B) reference group
- C) status symbol
- D) subculture
- E) lifestyle
5) A current trend involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.
- A) self-concept
- B) subculture
- C) lifestyle
- D) personality
- E) life-cycle
6) Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more aggressively and sells most of their snowboards around this time. Which market segmentation approach does Snowy Mountains use?
- A) gender segmentation
- B) psychographic segmentation
- C) occasion segmentation
- D) geographic segmentation
- E) age and life-cycle segmentation
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