Work individually to modify the one-slide message to become more persuasive.    Refer to Image

You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation. Word Limit 2,000 - 2,500 words   RUBRIC: Criteria Description The extent of the declining sales and the cause.    Determine the extent of the decrease in sales and the cause, and examine the full range of possible reasons for this.   Research & Findings   Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes Motivation   Motivation would appear to be an issue which needs further investigation, and this could take several forms among other things.  Discuss the possible…

During the Integrated marketing communication process, If you (as an audience) ever watched a television commercial and tried to figured out at the end of the advertisement message, and wondered what this company was promoting, you may have had trouble _____________ the IMC message.     transmitting     precoding     decoding     tracking     encoding

Describe the three aspects of listening (showing respect, listening selectively to problems, making the rounds) and explain why they are important.