Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Which of the following is not a type of information that can be gathered during the evaluation of a text? Objective Subjective Evaluativearrow_forwardWhat shouls a speaker use to justify an opinionarrow_forwardVocabulary Review 1. On a sheet of paper, use each of these key terms and academic vocabulary terms in a sentence. Key Terms Academic Vocabulary credit commercial credit military available creditor credit rating contributes annual constantly committed debtor charge account range interest installment loans options consumer credit collateralarrow_forward
- If i need to select a 2nd answer what is itarrow_forwardThis is the background information and the bulletpoints are the parts of the question. MEANING MAKING: Investigate the meanings that arise from messages distributed by the mass media. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people.Suppose, then, that the evening news…arrow_forwardneed correct answer plzarrow_forward
- A company's product can be either described as goods or services. Which of these statements is most correct? Group of answer choices Tangible goods are always easier to sell than services services might require more personal contact between providers and potential buyers services might require less personal contact between providers and potential buyers Services are always easier to market than tangible goodsarrow_forwardTrue or False: The terms "gay", "transgender", and "queer" are adjectives (e.g. gay person, transgender person, queer person) and should never be used as nouns (a gay, a transgender, a queer). Group of answer choices True Falsearrow_forward7) A type of qualitative research which uses a projective technique that requires the respon- dent to complete an incomplète stimulus situation is called: a. Completion technique b. Story completion c. Word association d. Sentence completionarrow_forward
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