Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Classify the following as complements or substitutes and provide a justification if you feel it’s warranted.  (It might be easiest to create a table in Microsoft Excel and put the phrase in one column while the answer goes in the next column.) 

  1. dress shirts and ties
  2. peanut butter and jelly
  3. Nike brand shoes and Reebok brand shoes
  4. beer and wine 
  5. cereal and milk
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