Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Classify the following as complements or substitutes and provide a justification if you feel it’s warranted. (It might be easiest to create a table in Microsoft Excel and put the phrase in one column while the answer goes in the next column.)
- dress shirts and ties
- peanut butter and jelly
- Nike brand shoes and Reebok brand shoes
- beer and wine
- cereal and milk
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