Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why would a company set up internal markets?
a. To prevent the product price from falling.
b. To solve a problem with product design.
c. To solve the knowledge problem.
d. To gain access to resources that were previously unavailable.
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