Answered: What are the ingredients of L.L.Bean’s…

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Marketing

What are the ingredients of L.L.Bean’s promotion mix?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter17: Integrated Marketing Communications, Advertising, And Public Relations

Section17.7: Promotional Mix Effectiveness

Problem 1LO

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