Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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What are the ingredients of L.L.Bean’s promotion mix?
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- How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?arrow_forwardWhat are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.arrow_forwardWhat are the factors that the promotion mix depends on?arrow_forward
- Define the concept of promotion mix? And what are the determinants of promotion mix ?arrow_forward4. What is the more effective promotion strategy to inform and reach potential customers? Briefly answer these five questions for your enterprise in your initia legal structure and organization design that you envision for your enterprise. Tell me why you have chosen these for your organization.arrow_forwardWhich criticism of promotion do you believe are the most valid? Whyarrow_forward
- Describe the major elements of a promotion mix. Is it more likely that an organization would use one ingredient of the promotion mix or multiple ingredients? How can this strategy be beneficial to the organizationarrow_forwardDescribe Red Bull’s target audience. Are Red Bull’s promotional techniques consistent with that audience?arrow_forwardWhat are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?arrow_forward
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