True or False: Total Market demand can be expanded by less usage. Marketers can try to increase the amount, level, or frequency of consumption. They can sometimes boost the amount through packaging or product redesign. A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. The market challenger can attack the market leader. This is a high-risk but potentially high-payoff strategy and makes good sense if the leader is not serving the market well.
True or False: Total Market demand can be expanded by less usage. Marketers can try to increase the amount, level, or frequency of consumption. They can sometimes boost the amount through packaging or product redesign. A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. The market challenger can attack the market leader. This is a high-risk but potentially high-payoff strategy and makes good sense if the leader is not serving the market well.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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True or False:
- Total Market demand can be expanded by less usage. Marketers can try to increase the amount, level, or frequency of consumption. They can sometimes boost the amount through packaging or product redesign.
- A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond.
- The market challenger can attack the market leader. This is a high-risk but potentially high-payoff strategy and makes good sense if the leader is not serving the market well.
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