Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Related questions
Concept explainers
Topic Video
Question
Upon completing their degrees, Jerry and Samantha start their own company. So they started a food truck to pursue their shared passion for cooking. The name of the new company is SweetHand™. It only takes a few days for their venture to become a success, and there are lengthy queues both day and night.
SweetHand™ outlets have expanded to over 100 scattered throughout the Caribbean, and five years have passed since its founding. Overall, these places run on their own. This leads in difficulties with coordinating and obtaining supplies in a timely manner. The IT manager suggested connecting all the telecoms network sites as a solution.
Which of the various network topologies should we choose, and why?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is logistics? Explain the functions of logistics.What is reverse logistics?arrow_forwardAmazon has opened bookstores and announced the opening of convenience stores. How can these traditional retail channels allow Amazon to complement its online channel effectively?arrow_forwardWhat is a possible reason a firm might go direct-to-consumer (DTC)?arrow_forward
- Discuss how channel members interact and how they organize to perform the work of the channelarrow_forwardWhat is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.arrow_forwardWhat are some of the more frequently outsourced logistics activities? Less frequently outsourced?arrow_forward
- here is the follow up info of the companyarrow_forwardOne disadvantage of direct-to-customer channels is that Multiple Choice most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors. they require producers to shift many marketing functions to others. this approach makes it hard to achieve coordination among the required marketing activities. they make it more difficult to get information about changing needs of the market. None of the answers are correct.arrow_forwardWhat are some of Vivobarefoot's competitive advantages as a result of its infrastructure upgrade?arrow_forward
- Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products mostlikely to be distributed?a. New automobilesb. Saltine crackersc. Cut-your-own Christmas treesd. New textbookse. Sofasf. Soft drinksarrow_forwardWhat are the concerns encountered by TESCO.com ?arrow_forwardDescribe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning