Please answer the following based on the company above: Marketing Mix Issues in Channel Management

1.What are the issue/s that the business has faced when it comes to their products, price promotion, and place?
2.Swot Analysis/Discussion
3.Recommendations

I will post the remaining info of the company
Transcribed Image Text:A. Channel Structure What kind of channel structure does the business have? The SPA Alhambra Beauty and Wellness follows a direct channel structure of business, which means that it operates without intermediaries or middlemen, directly connecting with its customers. This allows the spa to maintain a more personalized and hands-on approach, as well as exert greater control over the customer experience, from booking appointments to delivering services and addressing any concerns or feedback. By eliminating additional layers of distribution, the SPA Alhambra Beauty and Wellness can effectively streamline its operations, enhance efficiency, and ensure direct communication and interaction with its valued clientele. B. Channel Members As a retailer who offers goods and services directly for the personal consumption of the consumers, who are the principals and distributors of the business? Based on the information provided, SPA Alhambra Beauty and Wellness is a retailer offering goods and services directly to consumers, the principals of the business would typically refer to the owners or partners who have a controlling interest in the company. The principals would be responsible for managing the operations, making strategic decisions, and ensuring the overall success of the business. The distributors, in this context, would refer to the suppliers or vendors that provide the goods and products sold by SPA Alhambra Beauty and Wellness. These distributors could include manufacturers, wholesalers, or other suppliers who supply the spa with the products they offer to their customers. It's important to note that without specific information about the ownership structure or supply chain of SPA Alhambra Beauty and Wellness, it's difficult to provide precise details about the principals and distributors involved. C. Facilitating Agencies Who are the facilitating agencies of the business and what are their roles? When it comes to transportation, SPA Alhambra has its company owned vehicles, specifically three standard vans which they use for business transactions like getting products from their manufacturer, visiting other branches, and even going on business trips. The business also has their own storage room for their inventory in every branch. They utilize this room in storing their products e.g. soap bars and small bottle containers. SPA Alhambra also does all the marketing and advertising by themselves. They've created their own website and made use of Facebook as their platform in advertising their products and interacting with their customers in terms of inquiries and bookings. This is where they share their deals, discounts, and campaigns. They also mentioned reaching out to small influencers in promoting and disseminating information about their products and services that created a huge impact to the popularity of the business. The admins of the organization are the ones responsible for editing, making, posting, and managing all forms of advertisements made in social media. When it comes to the physical evidence like posters, brochures, store signages, and the likes, they rely on Robiank Marketing Advertising Co. in Bacolod City in making customized designs for their business. In terms of handling the business accounts, they have their own bookkeeper in keeping track of how much the business earns and spends. Their bookkeeper is the one who documents and prepares daily financial transactions. SPA Alhambra's business corporate account is PNB which they also use when collecting payments from their clients. The modes of payment they have are through cash, GCash, or via bank transfer. Lastly, SPA Alhambra's employees are under no insurance but plans on applying under PNB still. All in all, the business not really hire facilitating agencies in doing work for them. SPA Alhambra mentioned that they want to do all business transactions inside the company as much as possible where they know and trust their employees well rather than relying on channel members. III. CHANNEL DESIGN DEVELOPMENT
Transcribed Image Text:I. COMPANY BACKGROUND A. History What is the history of the business? The owner of SPA Alhambra before loves to go to the spa and have her so-called "me time". She takes time out each day to relax and renew herself. For her love of self-care and wellness, she thought about having her own spa to share with people her experiences being treated physically and mentally beautiful. Then later on, SPA Alhambra Beauty and Wellness was created. SPA Alhambra Beauty and Wellness started as a small business. As time went by, the locals really loved to have their spa time or to relax after a tiring day. They did not expect that a lot of customers would start to spread the word about SPA Alhambra and would label their business as "luxurious". She started the business July 19, 2020 up to the present, and from one building to another, SPA Alhambra east branch and SPA Alhambra Villamonte were created. B. Nature of Business What is the nature of the business? The SPA Alhambra Beauty and Wellness is centered on profit-earning motives and does compromise the satisfaction of their clients. They are both a product and service-oriented company that specializes in offering top-quality massage, facial, nails services, and beauty products. At their establishment, they value the happiness of their clients and believe that their satisfaction is key to ensuring the continuity of their transactions. They work diligently to build long-lasting relationships with their customers by offering personalized and tailored services and products that cater to their unique needs. They understand that the key to profitability lies in providing high-quality services that leave a lasting impression on their clients. This approach has enabled them to establish a loyal customer base that is committed to their brand, thus guaranteeing the continuity of their business. C. Product Offerings What are the products/services offered by the business? The business offers beauty products or what they call "Alhambra Collection". This includes Beauty Soaps (Glutathione Soap and Kojic Soap with moisturizing milk), Ultra Whitening Lotion, Beauty Creams (BB Cream with sunscreen, Bleach Cream Face Cream, and Armpit Whitener), Scented Sanitizers Entacia Sanitizer with moisturizing beads), and Scented Alcohols (Entacia Alcohol, Eternity Alcohol, and Versace Alcohol all with 70% Solution). Services offered by SPA Alhambra are Haircuts (with shampoo and blowdry), Natural Rebond and Volume Rebond (Milk Rebond, Matrix, and Loreal), Hair Color (Organic, Matrix, and Loreal), Root Color (Bleach, Highlights, Balayage, and Correction), Treatment (Cellophane, Keratin, Hair Spa, Powerdose, and Metal Detox), Perming (Digital and Korean that includes free hair treatment and haircut), Loreal French Hair Glossing, and Hair Extensions (any length for 100 strands). They also provide package deals for haircuts, colors, treatments as well as removal of hair extensions including returns and additional strands with a minimum of 30 pieces for the extensions. D. Target Customer/s Who are the target customers of the business? The target market of SPA Alhambra is a broad and diverse group of people. Everyone from young to old, working professionals to retirees can enjoy the many benefits of spas and spas treatment. Also, those who want to improve their appearance, feel better about themselves to have a relaxing experience. II. MARKETING CHANNEL

Question

Please answer the following based on the company above: Marketing Mix Issues in Channel Management

1.What are the issue/s that the business has faced when it comes to their products, price promotion, and place?
2.Swot Analysis/Discussion
3.Recommendations

I will post the remaining info of the company

A. Channel Structure
What kind of channel structure does the business have?
The SPA Alhambra Beauty and Wellness follows a direct channel structure of business,
which means that it operates without intermediaries or middlemen, directly connecting
with its customers. This allows the spa to maintain a more personalized and hands-on
approach, as well as exert greater control over the customer experience, from booking
appointments to delivering services and addressing any concerns or feedback. By
eliminating additional layers of distribution, the SPA Alhambra Beauty and Wellness can
effectively streamline its operations, enhance efficiency, and ensure direct communication
and interaction with its valued clientele.
B. Channel Members
As a retailer who offers goods and services directly for the personal consumption of
the consumers, who are the principals and distributors of the business?
Based on the information provided, SPA Alhambra Beauty and Wellness is a retailer
offering goods and services directly to consumers, the principals of the business would
typically refer to the owners or partners who have a controlling interest in the company.
The principals would be responsible for managing the operations, making strategic
decisions, and ensuring the overall success of the business.
The distributors, in this context, would refer to the suppliers or vendors that provide the
goods and products sold by SPA Alhambra Beauty and Wellness. These distributors could
include manufacturers, wholesalers, or other suppliers who supply the spa with the
products they offer to their customers.
It's important to note that without specific information about the ownership structure or
supply chain of SPA Alhambra Beauty and Wellness, it's difficult to provide precise details
about the principals and distributors involved.
C. Facilitating Agencies
Who are the facilitating agencies of the business and what are their roles?
When it comes to transportation, SPA Alhambra has its company owned vehicles,
specifically three standard vans which they use for business transactions like getting
products from their manufacturer, visiting other branches, and even going on business trips.
The business also has their own storage room for their inventory in every branch. They
utilize this room in storing their products e.g. soap bars and small bottle containers. SPA
Alhambra also does all the marketing and advertising by themselves. They've created their
own website and made use of Facebook as their platform in advertising their products and
interacting with their customers in terms of inquiries and bookings. This is where they
share their deals, discounts, and campaigns. They also mentioned reaching out to small
influencers in promoting and disseminating information about their products and services
that created a huge impact to the popularity of the business. The admins of the organization
are the ones responsible for editing, making, posting, and managing all forms of
advertisements made in social media. When it comes to the physical evidence like posters,
brochures, store signages, and the likes, they rely on Robiank Marketing Advertising Co.
in Bacolod City in making customized designs for their business. In terms of handling the
business accounts, they have their own bookkeeper in keeping track of how much the
business earns and spends. Their bookkeeper is the one who documents and prepares daily
financial transactions. SPA Alhambra's business corporate account is PNB which they also
use when collecting payments from their clients. The modes of payment they have are
through cash, GCash, or via bank transfer. Lastly, SPA Alhambra's employees are under
no insurance but plans on applying under PNB still.
All in all, the business not really hire facilitating agencies in doing work for them. SPA
Alhambra mentioned that they want to do all business transactions inside the company as
much as possible where they know and trust their employees well rather than relying on
channel members.
III. CHANNEL DESIGN DEVELOPMENT

Transcribed Image Text:I. COMPANY BACKGROUND A. History What is the history of the business? The owner of SPA Alhambra before loves to go to the spa and have her so-called "me time". She takes time out each day to relax and renew herself. For her love of self-care and wellness, she thought about having her own spa to share with people her experiences being treated physically and mentally beautiful. Then later on, SPA Alhambra Beauty and Wellness was created. SPA Alhambra Beauty and Wellness started as a small business. As time went by, the locals really loved to have their spa time or to relax after a tiring day. They did not expect that a lot of customers would start to spread the word about SPA Alhambra and would label their business as "luxurious". She started the business July 19, 2020 up to the present, and from one building to another, SPA Alhambra east branch and SPA Alhambra Villamonte were created. B. Nature of Business What is the nature of the business? The SPA Alhambra Beauty and Wellness is centered on profit-earning motives and does compromise the satisfaction of their clients. They are both a product and service-oriented company that specializes in offering top-quality massage, facial, nails services, and beauty products. At their establishment, they value the happiness of their clients and believe that their satisfaction is key to ensuring the continuity of their transactions. They work diligently to build long-lasting relationships with their customers by offering personalized and tailored services and products that cater to their unique needs. They understand that the key to profitability lies in providing high-quality services that leave a lasting impression on their clients. This approach has enabled them to establish a loyal customer base that is committed to their brand, thus guaranteeing the continuity of their business. C. Product Offerings What are the products/services offered by the business? The business offers beauty products or what they call "Alhambra Collection". This includes Beauty Soaps (Glutathione Soap and Kojic Soap with moisturizing milk), Ultra Whitening Lotion, Beauty Creams (BB Cream with sunscreen, Bleach Cream Face Cream, and Armpit Whitener), Scented Sanitizers Entacia Sanitizer with moisturizing beads), and Scented Alcohols (Entacia Alcohol, Eternity Alcohol, and Versace Alcohol all with 70% Solution). Services offered by SPA Alhambra are Haircuts (with shampoo and blowdry), Natural Rebond and Volume Rebond (Milk Rebond, Matrix, and Loreal), Hair Color (Organic, Matrix, and Loreal), Root Color (Bleach, Highlights, Balayage, and Correction), Treatment (Cellophane, Keratin, Hair Spa, Powerdose, and Metal Detox), Perming (Digital and Korean that includes free hair treatment and haircut), Loreal French Hair Glossing, and Hair Extensions (any length for 100 strands). They also provide package deals for haircuts, colors, treatments as well as removal of hair extensions including returns and additional strands with a minimum of 30 pieces for the extensions. D. Target Customer/s Who are the target customers of the business? The target market of SPA Alhambra is a broad and diverse group of people. Everyone from young to old, working professionals to retirees can enjoy the many benefits of spas and spas treatment. Also, those who want to improve their appearance, feel better about themselves to have a relaxing experience. II. MARKETING CHANNEL

Accepted Answer

Marketing Mix Issues in Channel Management:a) Products: One potential issue that SPA Alhambra may…

answer the following based on the company above: Marketing Mix Issues in Channel Management 1.What are the issue/s that the business has faced when it comes to their products, price promotion, and place? 2.Swot Analysis/Discussion 3.Recommendations