What is a possible reason a firm might go direct-to-consumer (DTC)?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is a possible reason a firm might go direct-to-consumer (DTC)?

What is a possible reason a firm might go direct-to-consumer (DTC)?
Multiple Choice
о
O
о
о
о
It wants to avoid the costs associated with using e-commerce.
It can't find suitable intermediaries.
It sells a product that does not require face-to-face selling.
It doesn't get any consumer shopping data from an intermediary.
Its customers buy bundles of products together.
Transcribed Image Text:What is a possible reason a firm might go direct-to-consumer (DTC)? Multiple Choice о O о о о It wants to avoid the costs associated with using e-commerce. It can't find suitable intermediaries. It sells a product that does not require face-to-face selling. It doesn't get any consumer shopping data from an intermediary. Its customers buy bundles of products together.
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