Answered: Coupons are a sales promotion tool best…

Coupons are a sales promotion tool best used to attract a. Loyal customers b. Price-conscious customers c. Early adopters d. Drivers of sporty coupes

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Coupons are a sales promotion tool best used to attract

a.	Loyal customers
b.	Price-conscious customers
c.	Early adopters
d.	Drivers of sporty coupes

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