Coupons are a sales promotion tool best used to attract    a. Loyal customers b. Price-conscious customers c. Early adopters d. Drivers of sporty coupes

The content of interruption ads is focused around selling a product or service regardless of its value to the target market.   True or False

Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use? O lifestyle marketing O bundling products O public relations O brand contacts O personal selling

The wholesale component consists of: a. Marketing and selling to employers and agencies b. Marketing and selling to exclusively to 2-50 employer groups c. Marketing and selling to individual consumers d. Marketing and selling to Medicare consumers need correct answer with explanation

Critique an existing advertisement for a product or service  Your task involves analyzing either a product-oriented or service oriented persuasive ad.  In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive.   The focus of this analysis section is the Theoretical Rationale for the ad you have chosen.  Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience.  You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research.  For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…

Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.

Discuss five critical role of "follow ups" to the success of a business. With pictorial evidence, show how the following roles of a salesperson should look like. a. Insurance brokerage b. An educationist C. A security officer d. The managing director e. A grocery attendant.