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- Q 1. Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor’s office differ from those offered by a bank?Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.Q1). Explain the role of marketing function in the context of contemporary business practice. Your answer should be backed up by relevant examples relating to the pharmacy sector Q4). Discuss the field of Risk Management and root cause analysis and their importance in a business setting. Included in your answer specific examples relating to the pharmacy sector. Focus
- According to the growth-share matrix, a lower-shared business unit in a high-growth market in called… Question 5 options: A) Star B) Cash Cow C) Dog D) Question MarkQ3. Identify the competitive behaviour responses of Tesco to build or defend its competitiveadvantages and to improve its market position.)Question 2Events and experiences such as the FIFA world cup competitions attract sponsors who put in substantial amounts of money.Assess the wisdom of being a headline sponsor at the FIFA world cup event.
- QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.The Department of Housing and Urban Development's proposed rule on disparate impact will:Question 1 options: Be permanently tabled Have no significance Go into effect shortly after publishing Never go into effectQuestion 2 (1 point) Who invented the credit scoring model most banks rely on for mortgage lending?Question 2 options: Fair Isaac Corporation (FICO) Fair Housing Administration Urban Institute Secondary mortgage marketQuestion 3 (1 point) In 2019, how much did the L.G.B.T.Q. client base of Better.com increase in terms of married couples?Question 3 options: Remained the same Increased by 500% Doubled Increased tenfoldQuestion 4 (1 point) The Fair Housing Act of 1968 prohibits lenders from considering which factors in mortgage underwriting?Question 4 options: Race High school attended Social media profile Vacation spotsQuestion 5 (1 point) Which company originated 98 percent of its mortgages using a digital platform last year?Question 5 options: Roostify Quicken Loans Better.com…Choose the correct option and answer: 1) In which of the following circumstances is godown is not required to store the goods ? a) Seasonal Demand b) customized production c) Perishable goods d) Raw material-seasonal 2) Which service is most beneficial in coastal area ? a) Daily service b) Ferry service c) private service d) tourism service 3) Which of the following is not included in non-financial transactions done by bank ? a) to give bank statement b) cheque book issue c) issue pass book d) issue demand draft 4) What does bank do to pay the money whose name is written in draft ? a) Orderr b) Instruct c) request d) insist 5) What is required for online sale,banking and transportation ? a) B2B b) B2C c) C2B d) C2C
- Define the following terms in your own words with an aid of an example: Q.2.1.1 Distribution Channel Q.2.1.2 Bulk Breaking Q.2.1.3 MerchandisingQuestion 2 Consider the following extract and then answers the questions that follow: How SA's recession is impacting consumer spending Consumers are actively doing pre‐shopping research either through broadsheets or online, and comparing retailers’ offerings to seek out the best value before even leaving the house. Consumers simply no longer purchase certain items, pointing to their extreme need for frugality in current market conditions. Added to this, consumers have also changed the way they use these products in their homes to maximise usage and minimise wastage. This includes the alternative use of products, like using margarine in place of cooking oil and fragranced body lotion instead of perfume. Q.2.1 Discuss the impact of the economy on consumer behaviour. Note: it is important that you consider using examples that is relevant and specific to the scenario provided when responding to this question.Q 3. As a sales manager your responsibility is to select people for your company, which selection method would you choose and why? Give reasons to support your answer.