Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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5 and 6  solve both please

A product's life cycle is divided into four stages, which are: A. incubation, growth, maturity, and decline. B. introduction, growth, stability, and decline. O C. introduction, maturity, saturation, and decline. D. introduction, growth, maturity, and decline. O E. introduction, growth, saturation, and maturity.
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Transcribed Image Text:A product's life cycle is divided into four stages, which are: A. incubation, growth, maturity, and decline. B. introduction, growth, stability, and decline. O C. introduction, maturity, saturation, and decline. D. introduction, growth, maturity, and decline. O E. introduction, growth, saturation, and maturity.
What is the first step to build a house of quality? O A. Identify how the good/service will satisfy customer wants. O B. Identify customer wants. O C. Determine the desirable technical attributes. O D. Relate customer wants to product hows.
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Transcribed Image Text:What is the first step to build a house of quality? O A. Identify how the good/service will satisfy customer wants. O B. Identify customer wants. O C. Determine the desirable technical attributes. O D. Relate customer wants to product hows.
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