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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
5 and 6 solve both please

Transcribed Image Text:A product's life cycle is divided into four stages, which are:
A. incubation, growth, maturity, and decline.
B. introduction, growth, stability, and decline.
O C. introduction, maturity, saturation, and decline.
D. introduction, growth, maturity, and decline.
O E. introduction, growth, saturation, and maturity.

Transcribed Image Text:What is the first step to build a house of quality?
O A. Identify how the good/service will satisfy customer wants.
O B. Identify customer wants.
O C. Determine the desirable technical attributes.
O D. Relate customer wants to product hows.
Expert Solution
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