Which of the following is NOT a type of qualitative forecasting? a.jury of executive opinion b. moving average c. Delphi method d. market survey e. sales force composite
Which of the following is NOT a type of qualitative forecasting? a.jury of executive opinion b. moving average c. Delphi method d. market survey e. sales force composite
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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Which of the following is NOT a type of qualitative
a.jury of executive opinion
b. moving average
c. Delphi method
d. market survey
e. sales force composite
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