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- 7- One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which technique among the following has to be used for doing consumer research? a. Metaphor Analysis b. Storytelling c. Word Association d. Thematic Apperception TechniqueFour Characteristics for Ads to 4 poin trigger fast recall and recognition curiosity command before and after illustrations, demo, or problem-solution narrative the picture news story appeal innovation inclusion of relevant characters emblematic of the brand15- When the company is offering attractive, eye-catching packaging and product appearance to influence stimuli of the consumer. This is concerned with which consumer purchase behavior stage? a. Product contact b. Communication c. Information contact d. Consumption and disposition
- ١١- The cognitive component of attitude consists of a consumer's beliefs about an object. Select one: a. False. b. True.A study on thoughts of grade 12 students on difficulties in solving mathematical problems Descriptive research Correlational research Experimental Research Historical quantitative research Causal researchCoca-Cola and Pepsi use Affective- oriented advertisements because they are better at at inspiring awarness, preference, and conviction. * O True O False
- In the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. InterestWhich of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral ComponentDescribe the ethical use of audience data. Is it important that occasion is examined?
- Which of the following statements holds true for the term, experimental indication of racism? 1) It refers to the evidence of racism in society gleaned from data. 2) It refers to discrimination embedded in an organization's culture. 3) It refers to the evidence of racism in society gleaned from specific, unplanned occurrences. 4) It refers to the evidence of racism in society gleaned from planned experiments. 5) It refers to discrimination expressed by an individual within an organization that may or may not share the outlook.According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewersSelect three [03] paralinguistic features and explain with examples why those are important in communication