(2 of 20)Which of the following is a controlled tactic?O Print AdvertisementO Press ReleaseO Press ConferenceOTweet

Public relations aims to create a positive image in the minds of the target audience so that the…

Answered: Which of the following is a controlled…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Taps online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Taps sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's O postpurchase dissonance. O selective perception. conversion rate. reference group influence. position in the evoked set.
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Which of the following is a controlled tactic? O Print Advertisement O Press Release O Press Conference O Tweet