Which of the following is a controlled tactic? O Print Advertisement O Press Release O Press Conference O Tweet

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT a. Awareness b. Process c. Interest d. Trial

Which of the following is an experiential information source for consumer information search? Taking test drive at a car dealer Watching TV ads about a car brand Talking to friends who own a car brand Reading online reviews about a car brand

Taps online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Taps sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's O postpurchase dissonance. O selective perception. conversion rate. reference group influence. position in the evoked set.

During the Integrated marketing communication process, If you (as an audience) ever watched a television commercial and tried to figured out at the end of the advertisement message, and wondered what this company was promoting, you may have had trouble _____________ the IMC message.     transmitting     precoding     decoding     tracking     encoding

Misalignment between customer expectations and a seller’s perceptions of those expectations represent a ________ gap. Group of answer choices Communication Knowledge Satisfaction Translation

Please don't provide handwritten solution ...

15) Which of the following types of customers generally have the lowest customer history?     new customers       unprofitable customers       loyal customers       captive customers       repeat customers

Which element of the communication process model is engaged after the information is transmitted through a medium? Multiple Choice receiver feedback sender message

If a brand wants to measure the volume of its social media outreach, good measures to use include the following, except O total number of likes or followers click-through-rate O number of impressions or views O number of new followers or likes