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- Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?From the buyer's viewpoint, the "price" concept in the age of consumer value and relationships is described as … Question 9 options: A) Accessibility B) Affordability C) Awareness D) AcceptabilityCan you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?
- IF YOU ARE A MARKETER, HOW ARE YOU GOING TO HANDLE THIS TYPE OF BUYERS? Convenience buyers- They don’t compare prices -Value, loyal, or price strategy that buyers in categoriesWritten Questions Q 1. How do consumer personal characteristics influence buying behaviour? Q 2. What major psychological processes influence consumer responses to the marketing program? Q 3. What buying situations do organizational buyers face Q 4. Who participates in the business-to-business buying processWhich of the buying decision stages you would follow while purchasing the following products? Critically argue with relevant examples. 01. a. Chocolate wafer b. Fashion clothing c. Luxury tour in Europe
- Every consumer goes through what we call “The Buying Decision Process” when considering satisfying a need or want. Required: Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in each stage to ensure the consumer purchase. Why should Marketers be concerned about what happens beyond the purchase stage of the buyer decision making process?Estimate the y-intercept for the sales history trend line. $45,000 $95,000 Other $80,000Which of the following is not one of the 8 Ps of marketing? Place Partnership Pricing Perception
- Q 1. How do consumer personal characteristics influence buying behaviour? Q 2. What major psychological processes influence consumer responses to the marketing program? Q 3. What buying situations do organizational buyers face Q 4. Who participates in the business-to-business buying processesearch determines that the buyers of an organic dish soap, Envirosafe, have a higher average level of educational accreditation versus those purchasing other brands. This buyer characteristic is a _______ variable. Multiple Choice psychographics, behaviouristics ,geographic, demographicsThe table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?