Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Which of the following characteristics would NOT be commonly associated with most company's business goals for implementing a Customer Relationship Management (CRM) system?
Question 8 options:
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Managing relationships to improve the bottom line |
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Optimizing all customer interactions across the organization |
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Supporting vendor-managed inventory |
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Motivating valuable customers to remain loyal |
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