Which of the following can be integrated into all department plans in the company? a. Sales promotion plan b. Distribution plan c. Advertising plan d. Marketing plan
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- 40 ________ is a planning tool that relies on past data to predict the future demand: Select one: a. Forecasting b. Market analysis c. Supply planning d. Demand flow strategy3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Develop a six-month Merchandise Promotion Plan Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the companyâs researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organizationâs promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the companyâs website as well as contact the company directly for the information For instance, you may locate on the…
- Which of the following factors are not important to consider in making a sales forecast?A. Distribution Cost InvolveB. Past Sales VolumeC. Conditions within the industryD. None of the aboveWhich of the following is NOT one of the four main considerations for marketing contingency planning? a. What elements are most critical to the plan. b. What are the potential problems or roadblocks c. Which elements are most difficult to implement d. What elements affect the customer baseT F Operational plans aimed at increasing saleswould include specific advertising activities.
- Among the decisions relating to a product that a company must make are the following:a. Advertising, sales promotion and personal sellingb. Branding, labeling and packagingc. Segmentation, positioning and strategyd. Branding, labeling and advertisingWhich of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.Considering the nature of decision, acquiring and using resources efficiently in accomplishing organizational goals is financial planning || management control || operational control || strategic planning
- Which of the following statements BEST describes the purpose of a Deability income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs. It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B D.To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.