Knowing your market/target customer is one of the priorities in having business. A.True B. False

3 Which of the following is not a Leading Indicator? a.Mid-year annual review performance ratings b.Creating a development plan c.Sending staff to a skills training program d.Net Profit after Taxes

Most strategies in the Wheel of Loyalty require a(n) __ understanding of customers to actively improve loyalty and prevent customer switching * a. foundational b. customized c. in-depth   2. Most strategies in the Wheel of Loyalty require a(n) ___ understanding of customers to actively improve loyalty and prevent customer switching * a. foundational b. customized c. in-depth

The following are the major steps in developing new products EXCEPT_______________. Select one: A. Idea generation B. Evaluation of competitors effort C. Test marketing D. Project Planning

When calculating the marketing ROI, a.it is relatively straight forward to estimate the profit from as well as the investment that goes into a marketing initiative since marketing initiatives are not very complicated. b.it is easy to estimate the profit from a marketing initiative but difficult to estimate the investment that goes into it. c.it is difficult to estimate the profit from as well as the investment that goes into a marketing initiative. d.it is difficult to estimate the profit from a marketing initiative but easy to estimate the investment that goes into it.   Which one?