Which of the following is a disadvantage of working in an in-house public relations department? A. Superficial grasp of a client’s problems B. Lack of full-time commitment for the organization C. Limited scope and understanding of the organization D. The risk of developing “tunnel vision” on the issues

Which of the following is a disadvantage of working in an in-house public relations department? A. Superficial grasp of a client’s problems B. Lack of full-time commitment for the organization C. Limited scope and understanding of the organization D. The risk of developing “tunnel vision” on the issues

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

24- When a salesman is interacting with prospects, it is important to get a clear picture of what the prospect expects. The salesman should NOT ________. a. Listen carefully to what is being said b. Avoid the use of jargon c. Argue with the prospect d. Understand what is needed and interest
Commissions are normally one- off lump sums paid to employees who have performed well. * O True O False Public relations involve efforts to establish and maintain a good image for a company and its products with the general public. * True O False 58
When a prospect objects because of customary reasons, a salesperson should: a. gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products. b. use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale. c. adopt the direct commitment technique to overcome the sales objection. d. send refer the prospect to a more experienced salesperson. e. end the sales call gracefully. Which of the following is a traditional method of earning commitment? a. The boomerang method b. The third-party reinforcement method c. The assumptive close method d. The T-account commitment method e. The success story commitment method During a sales presentation, Jeff, a salesperson at ChemHands, presents a sequence of benefits of using ChemHands sanitizers. To assess the prospective buyer's level of…
Marketers do not breach customer privacy by O a. Selling their data bases to unscrupulous third parties O b. Sending unwanted and undesired calls/ messages Oc. Ensuring the OPT IN is ticked while agreeing to terms and conditions Od. Seeking customer permission before sending advertising messages
Please tell me which one is the correct answer
33- Someone exhibits key characteristics towards your product that lend them to being a ____________ in sales. a. Suspect b. Loyal customer c. Prospect d. Customer
The recruitment and selection are important components of implementing the O a. Sales strategy O b. Sales gallery c. Sales budget O d. Sales forecast
Which one of the following options bring money to the company? a. Sales representatives b. Sales associates c. Sales executives d. All the options
An advertising agency wishes to increase attention for a radio spot. Thebest format to use would beA. dialogue and music.B. celebrity announcer and music.C. music and announcement.D. dialogue and announcement.
Which of the following is true about social mediameasurement tools?a. Most companies use quantitativemeasurements.b. Companies should use the same measurements for online as for offline businessactivities.c. There are generally five types of social mediameasurement.d. Social media cannot be measuredquantitatively.e. Most companies use qualitativemeasurements.
You have been recruited as Strategic Planning and New Business Development Manager for an organization. Draft a public relations campaign plan for any product or service of your choice, paying attention to the following: a. Objectives of the campaign b. Audience c. Message d. Budget e. Evaluation of campaign effectiveness As a Public Relations Executive, your firm has admitted six new interns. You are to walk them through basic aspects of Public Relations measurements, paying attention to the following: a. purpose of evaluation b. Objectives: A Prerequisite for Evaluation c. Current Status of Measurement and Evaluation d. Measurement of Production c. Measurement of Message Exposure
1. On social media, owned media refers to A. a company's social media post they created B. when the Chicago Tribune shares your post C. re- sharing a video from a recent Chicago Tribune article 2. In Programmatic advertising, what is referred to as the SSP? A. Advertiser or Brand buying ads B. Supplier with the Ad space C. Automation platform that enables the ad exchange