Which of the following is a disadvantage of working in an in-house public relations department? A. Superficial grasp of a client’s problems B. Lack of full-time commitment for the organization C. Limited scope and understanding of the organization D. The risk of developing “tunnel vision” on the issues

When a prospect objects because of customary reasons, a salesperson should:   a. gain the prospect's trust by providing him or her with a thorough understanding of the salesperson, his or her company, and the products.   b. use traditional commitment methods, such as standing-room-only close and assumptive close, to close the sale.   c. adopt the direct commitment technique to overcome the sales objection.   d. send refer the prospect to a more experienced salesperson.   e. end the sales call gracefully. Which of the following is a traditional method of earning commitment?   a. The boomerang method   b. The third-party reinforcement method   c. The assumptive close method   d. The T-account commitment method   e. The success story commitment method During a sales presentation, Jeff, a salesperson at ChemHands, presents a sequence of benefits of using ChemHands sanitizers. To assess the prospective buyer's level of…

An advertising agency wishes to increase attention for a radio spot. Thebest format to use would beA. dialogue and music.B. celebrity announcer and music.C. music and announcement.D. dialogue and announcement.

Which of the following is true about social mediameasurement tools?a. Most companies use quantitativemeasurements.b. Companies should use the same measurements for online as for offline businessactivities.c. There are generally five types of social mediameasurement.d. Social media cannot be measuredquantitatively.e. Most companies use qualitativemeasurements.