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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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
Transcribed Image Text:When marketers set low
expectations for a market
offering, they run the risk of
failing to attract
enough customers
b.
disappointing loyal
customers
incorrectly identifying
a target market
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- Return on Marketing Investment (ROMI) has following components A. Internal Rate of Return B. Lifetime Value C. Costs associated with marketing investment D. All of the abovearrow_forwardeToys failure to capture consumer value was the inability to: O Understand the target market needs and wants O Promote value O Create interest O Identify good target market Provide cheapest price. O Order processing. All are true. O All are false.arrow_forwardsarrow_forward
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