When Marissa’s company became a buyer for a food service company, she attended an online educational presentation by one of her company’s suppliers. It laid out the supplier’s knowledge of sustainable new products. She was able to interact with the presenter and ask questions. This was most likely

When Marissa’s company became a buyer for a food service company, she attended an online educational presentation by one of her company’s suppliers. It laid out the supplier’s knowledge of sustainable new products. She was able to interact with the presenter and ask questions. This was most likely

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Buyers have to accept that all products are safe O True False
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You have been retained as a consultant by the top management of an organisation which wants to enter the television set industry. Using Porter’s Five Forces Framework analyse the attractiveness of entering this industry. This should be based solely on your own knowledge of this industry.
You are providing your services to online shop of garments. You are a caretaker and it’s your duty to deliver dresses to the customers. You are well aware of customer’s psyche. One day Mr. Smith ordered an expensive dress, wore that dress and returned the dress saying that the size of dress didn’t match his size. You knew that this is not a genuine reason of rejection. You thought the fraudulent element is confirmed as Mr. Smith acted the same way in past years. You decided to write a bad news message to him.Write a letter of rejection to Mr. Smith keeping in mind your purpose, your image, your company’s image and future sales of your products.