When Marissa’s company became a buyer for a food service company, she attended an online educational presentation by one of her company’s suppliers. It laid out the supplier’s knowledge of sustainable new products. She was able to interact with the presenter and ask questions. This was most likely

Critically analyse the below proposal from the Financial Conduct Authority and critically evaluate the legal principles and regulations involved in preventing similar actions of greenwashing. < "FCA proposes new rules to tackle greenwashing Press Releases First published: 25/10/2022 < In a bid to clamp down on greenwashing, the Financial Conduct Authority (FCA) is proposing a package of new measures including investment product sustainability labels and restrictions on how terms like 'ESG', 'green' or 'sustainable' can be used. < The measures are among several potential new rules which will protect consumers and improve trust in sustainable investment products. The work forms part of the commitment made in the FCA's ESG Strategy and Business Plan to build trust and integrity in ESG-labelled instruments, products and the supporting ecosystem. < There has been growth in the number of investment products marketed as 'green' or making wider sustainability claims. Exaggerated, misleading or…

Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase…

Jim’s boss asked him to investigate why the sales last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified that new people’s deficient skills as the problem and recommended that more training be provided for them. Do you find Jim’s report acceptable? What would you have done differently if you were Jim?