Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please match each of the following statements with the stage in the buyer decision process
with which it is most closely associated,
After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, he
received a really cool gift from the dealership as well as a complimentary membership to the
Choose.
BMW Owner's Club of Southern California.
Choose.
Post Purchase behavior
Need recognition
Bill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in an
accident on l-15. It was then that he decided it was time for a new car.
Information Search
He visited several dealerships and test drove many cars. He compared them on attributes like
handling, acceleration, comfort, power, and overall coolness.
Purchase Decision
Evaluation of alternatives
He began to ask his friends about which cars they had owned in the past and began to spend
quite a bit of time reading reviews on line.
Choose..
Finally, he narrowed down his choices to a BMW and an Audi. Although he liked the Audi, he
decided it might be great to try another great German performance car and drove home in a new
Choose..
BMW.
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Transcribed Image Text:Please match each of the following statements with the stage in the buyer decision process with which it is most closely associated, After he bought his new BMW, Bill began to have some doubts. Fortunately, a few days later, he received a really cool gift from the dealership as well as a complimentary membership to the Choose. BMW Owner's Club of Southern California. Choose. Post Purchase behavior Need recognition Bill really loved his old Audi. He had driven it for years. Unfortunately, he totaled it in an accident on l-15. It was then that he decided it was time for a new car. Information Search He visited several dealerships and test drove many cars. He compared them on attributes like handling, acceleration, comfort, power, and overall coolness. Purchase Decision Evaluation of alternatives He began to ask his friends about which cars they had owned in the past and began to spend quite a bit of time reading reviews on line. Choose.. Finally, he narrowed down his choices to a BMW and an Audi. Although he liked the Audi, he decided it might be great to try another great German performance car and drove home in a new Choose.. BMW.
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