
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Transcribed Image Text:When conducting business in Japan, Jessica, a marketer from a U.S. company,
brings her business cards. She offers them with both hands and then bows
after a Japanese businesswoman bowed. Which cultural area did Jessica
understand to modify her usual business behavior?
cultural business norms
O cultural language
O cultural time and punctuality
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