Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
The passengers of airlines prefer to have healthy in-flight catering which is at least less salty and less
oily. The nutritional value of the dishes is expected to be carefully considered and have more portions of
vegetables than meat. Which of the following conditions best explain this example?
(a) sociocultural conditions
(b) demographic factor
(c) political component
(d) technological conditions
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