When Coca-Cola advertises its beverages to consumers, who in turn create demand for Coca-Cola’s brands in the retailers, the Coca-Cola implements Incentives Sales promotion Pull promotion Push promotion
When Coca-Cola advertises its beverages to consumers, who in turn create demand for Coca-Cola’s brands in the retailers, the Coca-Cola implements Incentives Sales promotion Pull promotion Push promotion
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
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When Coca-Cola advertises its beverages to consumers, who in turn create demand for Coca-Cola’s brands in the retailers, the Coca-Cola implements
-
- Incentives
- Sales promotion
- Pull promotion
- Push promotion
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