Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- 12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?arrow_forwardYour lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselvesarrow_forwardI need help comparing the similarities and differences from the US and Argentina as far as business ettiquete.arrow_forward
- What is a global marketing information system (IMIS)?arrow_forwardYour business is planning to expand internationally. Outline the four elements of culture and illustrate how these aspects may affect the promotion of products in different countriesarrow_forwardWhy should marketers be aware of the BRIC countries? Multiple Choice They are a microcosm of the rest of the world. They have had the most dramatic changes in culture and consumer buying patterns. They have stable population growth, which makes them easier to study. They represent almost half the world's population. They are likely to be the source of most market growth.arrow_forward
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