Q: What is Millennials?
A: Millennials who are also known as Generation Y are the people born between 1981-1996. The are the…
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A: To say that Nokia is self-destructing wouldn't be a distortion, and numbers and figures just…
Q: Why customer value matter for the company?
A: Customer value means giving what customers really want. It means identifying the actual needs of the…
Q: Explain immediate-response advertising.
A: Promoting is gainful to the organizations that utilize it, assuming they hope to have any clients.…
Q: State the four elements of the promotion mix.
A: About Promotional Mix - Promotional Mix, is a type of concept, which is described as, a combination…
Q: Describe marketers’ attempts to influence political forces.
A: Marketing environment is part of planning process which means assessment of different factors which…
Q: What factors influence a buyer’s willingness to spend?
A: A buyer is a person who will take part in the exchange with the company or the seller. This buyer is…
Q: Define, explain and give examples of the five (5) marketing management orientations using the case…
A: Marketing management orientation is where organizations start focusing on customers needs and wants…
Q: What are the goals of artificial intelligence research? Provide two instances for each of the…
A: Artificial intelligence (AI) refers to mimicking human intelligence in machines designed to think…
Q: means that differences in pricing across customers and changes over time reflect differences or…
A: Value based pricing means that differences in pricing across customers and changes over time reflect…
Q: How do wealth and consumer credit affect consumerbuying power?
A: The behavior of consumer is effectively analysed by the marketers to make sure that their marketing…
Q: Discuss the importance of brand, and why it is important for both customers and business firm?
A: Marketing performs all activities which is required to contribute into product awareness and…
Q: Provide a short definition of an experience good and provide one or more examples of experience…
A: Goods are produced by firms all over the world. There are various type of goods produced by firms,…
Q: Identify several techniques that help make strategic planning effective.
A: Strategic planning provides a path to the organization. Managers formulate a strategic plan for the…
Q: Define briefly the 4ps of
A: The marketing mix is a marketing strategy that mixes a variety of elements in order to harden and…
Q: Identify the types of consumer buying decisions and discuss the significance of consumer…
A: Consumer will create value for company in terms of profits. They will have needs which can be solved…
Q: Define geodemographic segmentation. Identify severaltypes of firms that might employ this type of…
A: There are four major categories of market segmentation, namely; demographic, geographic,…
Q: Define an advertising agency.
A: Advertising begins with selecting different medias through which brand or product message would be…
Q: You need to optimize conversion for digital marketing channels for an e-commerce company. Outline…
A: Conversion rates and the personalization that comes with them are one of the most essential tools…
Q: Which one would be an "upstream partner" of Coca-Cola Company? O a. supermarkets O b. individual…
A: Distribution chains and channels are useful for business to get network for dissemination of its…
Q: Discuss the differences between sales and market orientations?
A: The marketing management orientation is the policy that a company implements to satisfy the…
Q: What business cycle stage are we experiencing currently?How is this stage affecting business firms…
A: The pandemic has drastically affected the world. Be the prices of commodities, the functioning of…
Q: Define marketing myopia?
A: Myopia is defined as the lack of intellectual insight or creativity due to shortsightedness. As a…
Q: Define marketing research and its importance to decision makers.
A: Every company will need to take many decisions in various department to work smoothly. Data is very…
Q: What should marketers consider as they decidewhether to license or enter into a joint venture in…
A: Global marketing pertains to idea of selling and promoting good and services to international…
Q: Explain why marketing managers should understand consumer behavior.
A: Behavior of consumer gives various marketing research related information in quantitative and…
Q: Explain the affects of the external environment of marketing on the firm?
A: Since the business environment is continuously developing and customer preferences keep changing,…
Q: What is customer satisfaction?
A: Customers or clients must be satisfied with the services and products provided by the organization.…
Q: What function does an industrial classification systemhelp marketers perform?
A: Industry arrangements can help with deciding business sector division. The North American Industry…
Q: What are the benefits of SWOT analysis?
A: SWOT Analysis is basically a technique used by the management of any company. SWOT is a acronym…
Q: which orientation would you advise people to avoid and why
A: The marketing management orientation is the approach that a company executes to satisfy the…
Q: How does Netflix use Aamazon Web Services?
A: Amazon Web services is the subsidiary of the Amazon company which provides cloud computing services…
Q: Explain the five (5) stages of the consumer buying decision process. Provide an example for each…
A: The process that a customer goes through for purchasing a product or service to solve a specific…
Q: The chairman of the board said to the CEO, "We must cease production of those items; they are not…
A: Ethics in any organization is a set of principles or code of conduct to maintain the decoram and…
Q: Draw a Venn diagram of two social networking and make a list of their features and their interfaces.…
A: Every social media has their individual features and benefits. The users needs to understand each…
Q: Identify what is necessary to effectively manage the implementation of marketing strategies.
A: Marketing strategy depicts the thorough plan made solidly for accomplishing the marketing objectives…
Q: What is the marketing objective?
A: Marketing in business management is critical activity which must be performed in collaboration of…
Q: Differentiate between the environmental forces that affect international marketing efforts
A: The following are the environmental forces that influence worldwide marketing efforts: Legal…
Q: How can marketers use the marketingmix to enhance the perception of value?
A: Marketing mix tend to stimulate the marketing campaign by using its components like product, price,…
Q: What are the disadvantages of the major media classes?
A: The term media, which is the plural of medium, can be referred to as the communication channels that…
Q: Explain why an effective organization must focus on delivering value to its customers?
A: Every successful company follows through on its promises to its clients. A business that takes other…
Q: What is the relevance of public markets in the philippines?
A: Each shop or booth in a public market is owned and operated by a small independent enterprise. In…
Q: Why are integrated marketing communications being increasingly accepted?
A: Marketing is based on mixed elements of product, price, place and promotion for developing effective…
Q: What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing…
A: Federal trade commission is a regulatory body which protects the customers from unfair practices…
Q: What is meant by advertising?
A: Promotion is performed with different objectives to achieve customers' attention and awareness about…
Q: What are the uses of product development?
A: Product development is known for its task to make new or improved products or services to offer…
Q: What is corporate social responsibility (CSR)?
A: CSR may help you improve your company's performance, gain a competitive advantage, and develop…
Q: If a goal is SMART, it will be measurable. Question 23 options: True False
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: Define a database. What is its purpose, and what does itinclude?
A: Information is the gold in this age. The person with right information can take right decisions and…
Q: What is a market segment profile? Why is it an important step in the target market selection…
A: Market Segment Profile: A market segment profile is a comprehensive description of the market…
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