Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The chairman of the board said to the CEO, "We must cease production of those items; they are not healthy for our customers. We must transition to new, safe product lines. I know that other firms are producing those unhealthy items, and I know that no laws prevent us or them from producing them. However, just because something is legal, doesn't mean that it is ethical. The chairman is promoting a(n) __________ ethics program.
Group of answer choices
systems-based
compliance-based
consensus-based
associate-based
integrity-based
 
 
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