What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing