What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.
What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.
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