An increasing number of firms are stating their strong commitment tocorporate social responsibility initiatives. The Corporate SocialResponsibility Newswire Service keeps track of these various initiativesand posts stories on its website about what various corporations aredoing. Go to www.csrwire.com and choose one story. Write adescription of the corporation and the initiative.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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An increasing number of firms are stating their strong commitment to
corporate social responsibility initiatives. The Corporate Social
Responsibility Newswire Service keeps track of these various initiatives
and posts stories on its website about what various corporations are
doing. Go to www.csrwire.com and choose one story. Write a
description of the corporation and the initiative.
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