Why is social change the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 13DRQ
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Why is social change the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing