what is Michelin's position relative to competitors being but not only (Continentals, Pirelli, Bridgestone, goodyear, Linglong, Dunlop)using a perceptual map look like, and why, with one axises being longevity and the other side being preformance. and not use pricefor the other axises

If we use a perceptual map with longevity on the x-axis and performance on the y-axis, Michelin,…

Answered: what is Michelin's position relative to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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what is Michelin's position relative to competitors being but not only (Continentals, Pirelli, Bridgestone, goodyear, Linglong, Dunlop) using a perceptual map look like, and why, with one axises being longevity and the other side being preformance, and not use price for the other axises