
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:●
Explain how Samsung could
benefit by product pricing in
terms of cost-plus concepts.
This explanation should
include
O
O
Samsung's future plans,
such as, expansion,
consolidation, and
downsizing, and
how costs concepts
could be used in the
decision making.
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