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- Big Bang or Big Bust: Marketing Bulletproof Products for Children 1. Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint. 2. Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your answer by providing examples. 3. To what extent is the marketing and advertising industry responsible for ensuring ethical standards of advertising are defined and implemented? 4. To what extent are marketing and advertising agencies responsible for ensuring ethical standards of advertising are defined and implemented? 5. To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented? 6. Should Michelle accept the job offer as a marketing employee at a company that sells bulletproof products for children?Explain what is product placement?2. You are to cite two (2) examples of recent product placements that you have seen on your local television, cableor at the cinema (do not cite examples from the textbook or copy those sourced from the internet).3. Identify and explain two (2) consumer behavior theories that can be applied to explain the use of productplacement by marketers.4. Discuss four (4) argument for marketers’ use of product placement and four (4) argument against marketers’ useof product placement. Your argument should address both practical issues (product sales) and ethical issuessurrounding the use of product placement.What are the goals of the Federal Trade Commission? List the way in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? why or why not?
- 1. Discuss advertising collective influence. What is the nature of this influence and how has arisen?Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?Read the Case Scenario and Answer ALL Questions In February 2005, Philip Morris Tobacco Company, one of the world’s leading marketers of tobacco products including cigarettes began a promotion in the USA that included sending direct mails to teens and young adults on their birthdays. The campaign, titled “Drinks on Us,” included a birthday greeting card as well as a set of drink coasters on which several recipes were printed for making many different concoctions of alcoholic beverages. The drink recipes were mixed drinks of fairly high alcoholic content and included many well-known brands such as Jack Daniels, Johnny Walker, Smirnoff and Finlandia Vodka. With the recipe on one side of the coaster, the flip side included a tag line switch phrases such as “Go ‘till Daybreak,” and Make Sure You’re Sitting.” From the start, the promotion was fraught with problems, coming under attack from a range of interest groups. Firstly, the promotion came under heavy scrutiny and started receiving…
- Read the Case Scenario and Answer ALL Questions In February 2005, Philip Morris Tobacco Company, one of the world’s leading marketers of tobacco products including cigarettes began a promotion in the USA that included sending direct mails to teens and young adults on their birthdays. The campaign, titled “Drinks on Us,” included a birthday greeting card as well as a set of drink coasters on which several recipes were printed for making many different concoctions of alcoholic beverages. The drink recipes were mixed drinks of fairly high alcoholic content and included many well-known brands such as Jack Daniels, Johnny Walker, Smirnoff and Finlandia Vodka. With the recipe on one side of the coaster, the flip side included a tag line switch phrases such as “Go ‘till Daybreak,” and Make Sure You’re Sitting.” From the start, the promotion was fraught with problems, coming under attack from a range of interest groups. Firstly, the promotion came under heavy scrutiny and started receiving…Is there should be a limit in influencing consumers? Please explain thoroughly.Make a script for an advertising video about covid-19 vaccines.
- Can you think of other techniques or methods that might generate pragmatic implications and thus put a marketer in danger of deceptive advertising?What are the pros and cons of comparative advertising? Are there any ethical and legal concerns? Find an example and discuss.Describe and compare the three different categories of deceptive marketing practices ( an essay of at least three well developed paragraphs)