What is a target audience? How does a marketer analyze the target audience after identifying it?

Target market is people who watch the NFL ages 18 to 49. Who would be the secondary market?

How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?

How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?

What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?

One of the most likely reasons that many large consumer oriented firms use differentiated target segmentation is because:

Explain how a marketer determines whether an identified market segment is viable. List out and detail the specific things that would he evaluated.