What elements are included in the definition of a product?   Question 7 options:   a)  Goods   b)  Services   c)  Goods and services   d)  Goods, services, and ideas

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:

•.. 11 Products Aims O Consider the importance of brand recognition O Discuss the importance of researching a product concept Lead-in Give three examples of brands to which you are loyal, i.e. which you regularly buy without thinking about it. Why are you loyal to them? What products are there for which you are what marketers call a brand-switcher, i.e. you have no preference for or loyalty to a particular brand? What products can you think of for which the name of the brand is totally unimportant, so that you don't even notice it? Reading: Products and brands Read the following text, and write a brief heading for each section. A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups…

Question 17 The Internal Information search that is part of the buying process involves searching your memory. reading customer reviews on websites. asking friends and family for advice. searching the internet for information.