What consumer wants (or benefits) are met by thefollowing products or services?                                                                            (a) 3M Post-it®Flag Highlighter, (b) Nike running shoes, (c)Hertz Rent-A-Car, and (d) television home shopping programs

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Q: What do most U.S. consumers do online?

A: Most U.S. customers shop online.

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Q: What is consumerism all about? (Definition of terms)

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Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.