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- For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars VacationWhat is churn? How does it affect profits?Is our product appropriate for one or more distinct lifestyles?
- Possible “substitute” products, such as Kate Hudson’s Fabletics active weartargeted to women.How are cultural values being transmitted today? How dovalues influence consumer decision-making on productsand services?Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives?