What are the Colgate's toothpaste's protection and aesthetics (which part of the product modification) within their product, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?

Why is it effective to have a logo. What does the design indicate for a consumer?

In what ways might 3M try to promote its Post-it© Flage Highlighter and make students more aware of the product?

Assess the importance of Everett Rogers’ Diffusion of innovation model as a tool for understanding the product adoption tendencies of health care consumers. Provide at least two (2) specific examples of Everett Rogers’ Diffusion of innovation model being used in health care organization with which you are familiar.

Describe the principles of experiential marketing and how companies can create memorable brand experiences.

Can we instead say "Object-Orientation"? Developing products by keeping things in mind.

What recommendations would you make to Life is good regarding brand development strategies?