What are the Colgate's toothpaste's protection and aesthetics (which part of the product modification) within their product, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?

Q: Choose an existing product that you believe might benefit from repositioning. It may be a food…

A: Brand Repositioning -  A process that intends to change the image of a product or service or brand…

Q: What role does market research play in guiding brand rejuvenation efforts

A: Brand rejuvenation refers to the strategic process undertaken by a company or organization to…

Q: You work in the market research department of a consumar packed goods company which is looking to…

A: Our consumer packaged products company is thinking about launching a brand-new, cutting-edge energy…

Q: Which two elements of product positioning typically stand out in the consumer's mind?   A)…

A: Product positioning is a critical component of marketing strategy. It is the process of creating a…

Q: xamine five (5) importance of David Aaker’s Brand Equity Model in brand management.​​​

A: In David Aaker’s Brand Equity Model, the model is basically divided in five components- 1. Brand…

Q: a marketing manager, why should you use DSS? Explain

A: The use of DSS is discussed as follows

Q: What is the decision Criteria about the problem of brand value and consumer confidence?

A: Brand is much more than what you sell. Brand is made from what the company stand for. Brand Value is…

Q: Please pick a brand, select its two main benefits and illustrate the brand's position regarding…

A: For the given scenario, we are to select one famous brand which is subjective, therefore for this…

Q: Give a detailed 4 P’s of Aquaphor's Baby Healing Ointment in a Marketing perspective.

A: With its Baby Healing Ointment, Aquaphor appeals to parents who want to safeguard their children'…

Q: How brand performance can be related to brand awareness, explain.

A: Brаnd  рerfоrmаnсe  definitiоn:  brаnd  рerfоrmаnсe  is  the  meаsure  оf  а  brаnd's  results…

Q: Individual brands -- these are brands which identify a particular product, and not the name of a…

A: Individual Branding -  In the individual branding the products are given new brand names. It has a…

Q: Design a brand resonance pyramid for BAU university.

A: A robust brand is crucial for universities to attract and retain students, faculty, and staff. It…

Q: What is Customer-centred new-product development?

A: Customer-centric is a fundamental orientation. Every business should follow it, but following it…

Q: What is the strategic brand management process? explain elaborate the steps involved for performing…

A: Strategic brand management is principally applied by businesses to support their brands and products…

Q: Can the B2C model have any possible drawbacks? Explain.

A: Business to consumer (B2C) is a business model where consumers and businesses transact with one…

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment…

A: Please find the answer below.MARKETING MIX: The marketing mix is the collection of variables or…

Q: Lovemarks – The future beyond brands Lovemarks is a marking concept that is intended to replace the…

A: Yes, the Kevin's concept about lovemark has many points to be agreed. The concept of lovemark is…

Q: What are the benefits of using Stage-Gate Process in Marketing Decision? Give at least 3 and explain…

A: The Stage-Gate Process was coined by Robert G. Cooper during the 1980's. He brought this concept…

Q: How would the introduction of the product affectexisting products? Would the new product cannibalize…

A: Businesses are primarily concerned with developing new items and marketing them to customers. There…

Q: based on case study, evaluate Adidas’s marketing communications strategy.

A: Adidas's marketing communications strategy, as outlined in the case study, appears to be…

Q: What factors have contributed to the Life is good brand image?

A: Brand Identity can be referred to how your band is uniquely identified by the customers. This can…

Q: Product: Colgate Toothpaste 1. What this product brings you as a  “solution” to your “need and…

A: Competition has become the new face of business function and survival. Today, all the efforts and…

Q: you’re asked to compare and contrast your samples. You can comment if they are particularly good to…

A: A product is a mix of both tangible and intangible attributes that satisfy the needs and wants of…

Q: What impact do negative reviews have on consumer attitudes towards a brand?

A: Consumer attitudes refer to the general evaluations, beliefs, feelings, and tendencies that…

Q: Think of a product that really reminds you of your childhood (particularly any candy, bar, toy, tv)…

A: Repositioning involves the progressions that are done to an item to get by on the lookout and to…

Q: How far could OXO take its brand extensions and thepromise of making everyday tasks easier? Should…

A: Brand extension sometimes leads to a loss of reliability if a brand name is extended too far. There…

Q: How did the development of special k peach and Apricot extend  the brand still further?

A: Based on the popularity of Special K and Special K Red Berries, Kellogg's conducted market research…

Q: Relationship of brand Awareness and brand performance . Effects/impacts of brand performance on…

A: The examination finds that brand review and brand acknowledgment are emphatically and altogether…

Q: What are the: • problem recognition, • information search • alternatives evaluation • purchase…

A: Problem Recognition is the first step in the consumer decision-making process. It occurs when a…

Q: How does a consumer recognize a need for a product? Are there a series of steps before a purchase is…

A: Every consumer has a need for a product and this need depends upon the personal preference of the…

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.