Wal-Mart retail company contributed to the growth of retailing. Which method is introduced by Wal-Mart? a. Introduction of big size retailers b. Introduction of computerization and automation c. Introduction of global retailing d. Changing the definition of one-stop shopping

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
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Wal-Mart retail company contributed to the growth of retailing. Which method is introduced by Wal-Mart?
a.
Introduction of big size retailers
b.
Introduction of computerization and automation
c.
Introduction of global retailing
d.
Changing the definition of one-stop shopping
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