Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Physical Distribution activities consist of five major areas. Transportation being one of them.
Considering the example below, chose a form of transportation and expand on why your chosen from of transportation is best suited for the below company.
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- discuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardHave you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made." Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution? Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets? Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores? What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?arrow_forwardExplain with examples the characteristics of direct distribution channels and indirect distribution channels . Include inclusive, selective and exclusive distribution in your discussion. Provide examples? Include a conclusion for distribution management in logistics industry?arrow_forward
- Explain multi-channel distribution systems while also describing the advantages of disadvantages of this system.arrow_forwardWhat are the four main modes of transportation besides pipeline transportation? What is the comparison for each of the 4 main transportation? what is the positive and negative compare to each other?arrow_forwardAnalyze the significance of an efficient distribution channel in reaching target markets.arrow_forward
- Explain the importance of management activities in the logistics function.arrow_forwardWhat determines a firm's transportation method and strategy?arrow_forwardDistribution. Discuss reverse logistics and when a company benefits by using them versus when it could be better to simply replace the product.arrow_forward
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