Discuss the role of omni-channel customer support in addressing conflicts. What are the advantages of providing consistent support across multiple channels?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Discuss the role of omni-channel customer support in addressing conflicts. What are the advantages of providing consistent support across multiple channels? 

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