Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Which value-chain activities will be carried out by the local trading company in Canada for Bodyguard Ltd.
(PS: the down below photos i dont know you need or not )
Thank you for helping me
Transcribed Image Text:Case Study - International Business Expansion Plan
Bodyguard Ltd. was established in Hong Kong in 2020. It produces surgical masks that sold
to retailers, like personal stores, in Hong Kong. With its unique Chinese pattern printed on the
masks, Bodyguard Ltd. enjoyed a good profit in 2020 and 2021 under the pandemic. However,
with the increased number of mask producers in Hong Kong, its sales dropped by 40% in 2022
and leads to an increase in production cost by 20% per mask produced.
In view of the dropped sales and increased production cost, Ronald, the founder of Bodyguard
Ltd. is investigating the possibility to sell his masks in Canada. He prefers to export their
masks to a local trading company in Canada. He is looking for a trading firm which is capable
in providing logistics arrangement in Canada, setting up specialty stores to sell the masks and
promoting the masks in Canada effectively. He approached a business consultant for advice.
The consultant provided Ronald the following report to be discussed in their coming meeting.
Report - Hofstede's Typology of National Culture
Canada
Hong Kong
80
68
68
61
57
52
48
39
36
29
25
17
Long Term
Orientation
Individualism
Masculinity
Uncertainty
Avoidance
Power
Indulgence
Distance
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