Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
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