Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as egalitarian management. O supply chain management. agile marketing. relationship marketing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Please Help ASAP!!!

 

Many companies that have been around for a few decades will observe how the way they
interact with their own buyers and sellers has changed from adversarial, price focused
transactions to a fundamentally different kind of system characterized by more trust, lower
costs and more flexibility. This more modern approach is known as
egalitarian management.
supply chain management.
agile marketing.
relationship marketing.
Transcribed Image Text:Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as egalitarian management. supply chain management. agile marketing. relationship marketing.
When Stephen began working at a children's apparel company, he had very firm opinions
about specific retailers, including setting his own rules about where he would shop. As he
worked, he found he actually enjoyed meeting and working with counterparts in these
retailers, which caused him to soften his opinions. This reflect which fundamental element
of supply chain relationships.
A person should not be judgmental about people he or she works with.
O Conflicts arise because of preconceived ideas.
O A person should not bring his or her personal opinions into work.
O Business relationships are developed by people not companies.
Transcribed Image Text:When Stephen began working at a children's apparel company, he had very firm opinions about specific retailers, including setting his own rules about where he would shop. As he worked, he found he actually enjoyed meeting and working with counterparts in these retailers, which caused him to soften his opinions. This reflect which fundamental element of supply chain relationships. A person should not be judgmental about people he or she works with. O Conflicts arise because of preconceived ideas. O A person should not bring his or her personal opinions into work. O Business relationships are developed by people not companies.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Online marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning