Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as egalitarian management. O supply chain management. agile marketing. relationship marketing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Many companies that have been around for a few decades will observe how the way they
interact with their own buyers and sellers has changed from adversarial, price focused
transactions to a fundamentally different kind of system characterized by more trust, lower
costs and more flexibility. This more modern approach is known as
egalitarian management.
supply chain management.
agile marketing.
relationship marketing.
Transcribed Image Text:Many companies that have been around for a few decades will observe how the way they interact with their own buyers and sellers has changed from adversarial, price focused transactions to a fundamentally different kind of system characterized by more trust, lower costs and more flexibility. This more modern approach is known as egalitarian management. supply chain management. agile marketing. relationship marketing.
When Stephen began working at a children's apparel company, he had very firm opinions
about specific retailers, including setting his own rules about where he would shop. As he
worked, he found he actually enjoyed meeting and working with counterparts in these
retailers, which caused him to soften his opinions. This reflect which fundamental element
of supply chain relationships.
A person should not be judgmental about people he or she works with.
O Conflicts arise because of preconceived ideas.
O A person should not bring his or her personal opinions into work.
O Business relationships are developed by people not companies.
Transcribed Image Text:When Stephen began working at a children's apparel company, he had very firm opinions about specific retailers, including setting his own rules about where he would shop. As he worked, he found he actually enjoyed meeting and working with counterparts in these retailers, which caused him to soften his opinions. This reflect which fundamental element of supply chain relationships. A person should not be judgmental about people he or she works with. O Conflicts arise because of preconceived ideas. O A person should not bring his or her personal opinions into work. O Business relationships are developed by people not companies.
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