UG estimates

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.1IP
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I need some guidance on where to start with the following question. It is part of a case report.

Ultimate Gaming is trying to figure out which game they should release next quarter among four possible games. There is uncertainty when it comes to projecting profitability since it depends on the state of the gaming market 6 months in the future. A profit estimate is provided for good v. bad gaming market for the four possible games. UG estimates that the market will be good with a 65% chance. 

Profit (in millions)

Alternatives| Bad Market | Good Market

Game 1.               4.1                      5.8

Game 2                2.5                      7.1

Game 3                5.4                    4.9

Game 4                4.5                    5.3

What are the multiple ways that this decision can be made?

How can opportunity loss be incorporated into the decision making process?

UG could pay market forecasters to help predict good and bad markets. How can they be helped to figure out whether to purchase the forecasters?

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