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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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
Transcribed Image Text:Which of the following would be considered a strategic decision?
OA Apple's Computer Products division building a plant in Mexico.
OB Apple's Computer Product's division shutting down its operations during a snow storm
OC. H&M Apparel store having an end of the season 50% off sale on certain items.
OD. A and B only
OE. A, B and C
QUESTION 17
is generally defined as the sale of an exported product at a price lower than that charged for the same or a like product in the home market of
the exporter.
O a. Export reengineering
O b.Dumping
OC Boycotting
Od.Crossdocking
Oe. Countertrading

Transcribed Image Text:Which marketing orientation would be suitable for a business environment that lacks competition?
O A. sales orientation
O B. societal marketing orientation.
O C. market orientation
OD. profitability orientation
O E. production orientation
QUESTION 15
Which of the following is central to the concept of a target market?
O A. Members of a target market share the same demographic profile.
OB. Target markets are generally equal in size and profitability
OC. Members of a target market usually live near each other
O D. Members of a target market have the same income level.
O E. Members of a target market have relatively similar product needs.
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