Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which of the following would be considered a strategic decision? OA Apple's Computer Products division building a plant in Mexico. OB Apple's Computer Product's division shutting down its operations during a snow storm OC. H&M Apparel store having an end of the season 50% off sale on certain items. OD. A and B only OE. A, B and C QUESTION 17 is generally defined as the sale of an exported product at a price lower than that charged for the same or a like product in the home market of the exporter. O a. Export reengineering O b.Dumping OC Boycotting Od.Crossdocking Oe. Countertrading
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Transcribed Image Text:Which of the following would be considered a strategic decision? OA Apple's Computer Products division building a plant in Mexico. OB Apple's Computer Product's division shutting down its operations during a snow storm OC. H&M Apparel store having an end of the season 50% off sale on certain items. OD. A and B only OE. A, B and C QUESTION 17 is generally defined as the sale of an exported product at a price lower than that charged for the same or a like product in the home market of the exporter. O a. Export reengineering O b.Dumping OC Boycotting Od.Crossdocking Oe. Countertrading
Which marketing orientation would be suitable for a business environment that lacks competition? O A. sales orientation O B. societal marketing orientation. O C. market orientation OD. profitability orientation O E. production orientation QUESTION 15 Which of the following is central to the concept of a target market? O A. Members of a target market share the same demographic profile. OB. Target markets are generally equal in size and profitability OC. Members of a target market usually live near each other O D. Members of a target market have the same income level. O E. Members of a target market have relatively similar product needs.
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Transcribed Image Text:Which marketing orientation would be suitable for a business environment that lacks competition? O A. sales orientation O B. societal marketing orientation. O C. market orientation OD. profitability orientation O E. production orientation QUESTION 15 Which of the following is central to the concept of a target market? O A. Members of a target market share the same demographic profile. OB. Target markets are generally equal in size and profitability OC. Members of a target market usually live near each other O D. Members of a target market have the same income level. O E. Members of a target market have relatively similar product needs.
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