What are you to do as a budding entrepreneur in the following situations?  1. Iverson loves arts and crafts. With this in mind, he is contemplating doing a business out of his hobby and skills. What are some of the risks that he has to face? Give 1-2 examples 2. In their family business, Carla takes charge of getting more sales for the company and providing excellent customer service. One time, a new customer argued via private message, saying that she did not like how the sauce of the marinara was too sour for their family’s liking and added they prefer a sweeter one. How does Carla respond? 3. Jaymee and Jewelle saw an opportunity this pandemic to create DIY phone cases and introduce them via online means. What are some things you could do to make your product What are some things you could do to make your product become salable.? Give 1-2 examples

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What are you to do as a budding entrepreneur in the following situations? 

1. Iverson loves arts and crafts. With this in mind, he is contemplating doing a business out of his hobby and skills. What are some of the risks that he has to face? Give 1-2 examples

2. In their family business, Carla takes charge of getting more sales for the company and providing excellent customer service. One time, a new customer argued via private message, saying that she did not like how the sauce of the marinara was too sour for their family’s liking and added they prefer a sweeter one. How does Carla respond?

3. Jaymee and Jewelle saw an opportunity this pandemic to create DIY phone cases and introduce them via online means. What are some things you could do to make your product What are some things you could do to make your product become salable.? Give 1-2 examples

 

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